In the heart of the Gulf, where tradition runs as deep as the waters that once carried pearl divers across the sea, Alfardan Jewellery proudly unveils the Erth Collection — a timeless homage to GCC heritage, inspired by the purity of pearls and the enduring beauty of traditional Arabic craftsmanship. Rooted in the spirit of the Gulf, the collection reflects the legacy of generations past while embracing the elegance of modern design.
For centuries, pearls have symbolized grace, power, and national pride, while Arabic jewellery has reflected identity, culture, and artistry. With the Erth Collection, Alfardan Jewellery honors this legacy by merging its renowned mastery of pearls with the richness of traditional craftsmanship and Arabic design. Each piece goes beyond jewellery, it becomes a reminder of presence, radiance, and artistry.
The soul of the Erth Collection lies in the seamless blend of mother-of-pearl with traditional Arabic jewellery, a tribute to heritage and identity. Crafted in 18K gold, the collection is enriched with diamonds, emeralds, rubies, and sapphires, adding layers of symbolism and sophistication. Each creation reflects Alfardan Jewellery’s legacy of excellence, transforming tradition into timeless elegance.
The visionary behind this collection is Mr. Ali Alfardan, President of Alfardan Jewellery, who states:
“Arabic jewellery has always been admired for its beauty and intricate traditional designs, a true vessel of heritage and a mirror of identity. While this artistry has carried immense beauty for centuries, it was often recognized for its heavy weight. My vision was to preserve this heritage while reimagining it into creations that feel effortless, contemporary, and alive in today’s world, reducing the gold weight while maintaining the integrity of traditional formats to ensure each piece remains both culturally authentic and comfortably wearable. By combining gold with mother-of-pearl and gemstones, we capture the lightness of the sea and the brilliance of tradition, pieces that honor the past while embracing the present. These jewels appeal not only to the older generation but also resonate deeply with the modern woman, offering designs that transcend age and occasions.”
Envisioned as everlasting, the Erth Collection is created for Gulf women of every age, from the young who wish to adorn themselves with their roots, to the older who gaze upon each pearl and see reflected there a moment in their own history. It is jewellery that bridges the ages, combining culture and contemporary chic with ease.
The collection is now available exclusively at Alfardan Jewellery showrooms in Qatar and the UAE.
